When developing your personal branding, the key lies in shaping a distinctive identity that deeply connects with your intended audience. Your personal brand serves as the initial encounter a new connection has with you, paving the way for any subsequent engagements. A strong personal brand not only facilitates an effective introduction but also establishes a foundation for trust and loyalty among your existing network.
To optimize your personal branding on social media, it becomes imperative to grasp and incorporate the following types of engaging content. From meticulously crafting a strategic personal brand plan to curating memorable personal brand experiences, every element contributes to you shining amidst the saturation of your industry’s competitive landscape.
1. Your Company’s Branded Material
- As a representative of your company, you want your followers to associate you with your brand. Share posts from your company’s social media pages, and like and comment.
- Remember, social media shouldn’t be ALL branded content. Balance out the advertising with other (authentic) content.
2. Events & Networking Meet-ups
- Going to a convention or conference? Post about it beforehand. A follower may want to meet up with you while you are visiting that city or speak with you if you’ll be at the same venue.
- Take photos at events with industry friends and networking partners! If you tag them in your post and they like or share, their followers will see your post and may want to learn more about you.
3. Awards & Accolades
- Social media is perfect for a humble brag! Share your achievements to demonstrate that you are good at what you do, and others recognize it.
- Be sure to thank your biggest supporters to avoid coming off as arrogant.
4. Your Values & Curated Personality
- On your social media, stop the scroll and keep things interesting by showing another side of yourself. Share pictures of you volunteering to support a good cause, beautiful views from a work trip, or a sport or hobby you apply your work ethic principles to.
- Remember, don’t overshare. People want to be able to relate to you and see you are doing great things in other places besides your office, but don’t cross the fine line of showcasing your personal life that can be spun in a negative way.
5. Thought Leadership Content
- Have you read a thought provoking article related to your industry? Perhaps you’ve written a blog that is now featured on your company’s website. Make sure to share these things and add your predictions, opinions and thoughts to the article. People will start coming to your page for industry news and taking your expertise seriously.
6. Need Ideas?
At Charlotte Lane Media, we understand the importance of personal branding… you need to make yourself stand out from the crowd. Elevate your individual online presence with our PERSONAL BRANDING PRO Package, specifically designed for professionals looking to establish themselves as thought leaders online. Our goal is to help you curate a compelling personal brand, making you stand out in your industry and attract meaningful connections. To get started, call us at 516.421.1117 or send an email to [email protected].