As social media continues to evolve, recent legislative moves have thrown TikTok, the wildly popular video-sharing platform, into uncertain territory. With the passing of a bill by Congress, TikTok’s parent company, ByteDance, faces a pivotal decision: sell the app or… Read More »An Uncertain Future: The Possible TikTok Ban and What It Means for Businesses
As we become more and more reliant on social media and digital interactions, online personal branding has emerged as a crucial aspect of career development. Charlotte Lane Media offers a solution through our Personal Branding Pro Package. This is designed… Read More »Why Should I Have a Social Media Manager Handle My Personal Branding?
When developing your personal branding, the key lies in shaping a distinctive identity that deeply connects with your intended audience. Your personal brand serves as the initial encounter a new connection has with you, paving the way for any subsequent… Read More »Personal Branding: What You Should Be Posting on Your Social Media
As social media continues to be increasingly crucial to business success, you need to make sure your business is online and visible to potential new clients and customers. Because we use social media in our personal lives, many business owners… Read More »Avoidable Social Media Mistakes to Steer Clear of in Your Company Page Setup
Social media management is a specialized field that demands a deep understanding of platforms, algorithms, and trends that evolve rapidly. It’s not just about posting content; it’s about crafting a cohesive strategy that aligns with your brand’s goals and resonates… Read More »What Does a Social Media Manager Do?
When it comes to branding, it’s important to craft a unique identity that resonates with your target audience. Your branding is often your company’s very first impression with a new customer and can open the door for your sales pitch.… Read More »The Five Pillars of Branding: Building a Solid Foundation for Success
This morning, I was listening to Taylor Swift’s newest and highly anticipated re-released album, Speak Now (Taylor’s Version). Getting ready to start my day managing brand identity and social media presence, I realized just how amazing it is that she… Read More »The Marketing Genius of “Taylor’s Version”: Lessons on Refreshing Your Social Strategy
On July 4th, as the nation celebrates the cherished values of independence and freedom, it’s worth considering how these principles resonate in the realm of marketing. Let’s explore how the themes of independence, liberation, and self-reliance can be applied to… Read More »Red, White, and Brand Identity: What July 4 Can Teach Us About Marketing
Are you ready to make a big splash on social media? Building a strong presence on platforms like Facebook, Instagram, Linkedin, and Twitter can be an exciting and rewarding journey. With the right strategies, you can captivate your audience, increase… Read More »Make a Splash on Social Media: 5 Tips to Boost Your Engagement
In my first Marketing Director role at a busy New York corporate law firm, there was so much that I had to juggle. The following responsibilities seemed to imbed themselves and multiply on my to-do list: create engaging content, coordinate… Read More »From Overwhelmed to Orchestrator: How Outsourcing Can Help