LinkedIn has recently introduced a significant update that could impact how businesses present themselves on the platform: verification badges for LinkedIn Pages. This new feature aims to help members and customers quickly identify the official Page of an organization, thereby fostering trust and authenticity.
Why Is This Important?
LinkedIn emphasized the importance of authenticity in their announcement, stating, “We know that authenticity is key to creating meaningful interactions. A verification badge on a LinkedIn Page helps signal to members and customers that this is an official Page for the organization, and in turn, helps the organization build trust with its audience.”
We’ve all seen it mentioned in the news: fraudulent accounts and false information can easily mislead users. A verification badge serves as a critical tool for businesses to validate their presence on LinkedIn. For brands and professionals, this means a stronger assurance to your audience that your Page is genuine, which can lead to increased engagement and credibility.
How Does It Work?
Initially, LinkedIn will roll out verification badges to a select number of Pages. If your Page is verified, a shield-shaped badge will appear next to your organization’s name, visible to anyone viewing the Page, whether they are Page admins or regular LinkedIn members.
Several factors are considered when determining if a Page is eligible for verification. These include:
- Accuracy of Data: LinkedIn will check key data points such as location and website URL to ensure they are correct.
- Active Admin Presence: The Page must have active administrators who regularly manage and update it.
- Claimed Page: The Page must be claimed and not just a Listing Page.
- Compliance with LinkedIn Policies: Your Page must adhere to LinkedIn’s policies.
What If Your Page Isn’t Verified?
Don’t worry if you don’t see a verification badge on your Page right away. LinkedIn is gradually rolling out this feature, and admins can submit a request to join a waitlist for potential future verification. However, it’s important to note that joining the waitlist doesn’t guarantee that your Page will be verified. In the meantime, you can brush up on how to properly set up your other social media pages.
What This Means for Your Social Media Strategy
As a business owner or a social media manager, this update is a reminder of the growing importance of authenticity and trust in online interactions. A verified LinkedIn Page could be a valuable asset in your branding toolkit, helping you to stand out in a crowded marketplace and build stronger connections with your audience.
Social media platforms are rolling out big changes every day, and for business owners, it can be difficult to keep up while you run your business. To get the most out of your company’s social media presence, keep your strategy current, and to stay relevant, consider outsourcing this task to a professional social media manager.
Contact us today to learn how we can enhance your social media presence. To schedule a free consultation, call us at 516.421.1117 or send an email to [email protected].