Welcome to Charlotte Lane Media’s blog page, your go-to resource for valuable insights and practical tips on social media, digital marketing, branding, and more! Whether you’re a business owner looking to enhance your online presence or an in-house marketing professional seeking innovative strategies, our blog is for you.
Stay tuned as we dive deep into the world of social media marketing, unravel the mysteries of search engine optimization, and explore the art of crafting a compelling brand identity. We are committed to delivering high-quality, informative content that empowers you to make informed decisions and achieve measurable results.
It’s Valentine’s Day—the season of love, connection, and finding the perfect match. And in the marketing world, there’s no better duo than social media and email marketing. When these two
January 19th has come and gone, but the TikTok saga continues, leaving us with more questions than answers. While the app is no longer available for new downloads in app
When you do what you love and love what you do, your enthusiasm naturally shines through. Social media is the perfect platform to highlight that passion—drawing others into your world
With the upcoming release of Wicked: Part One, Universal Pictures has sparked a wave of excitement through an impressive marketing strategy. Using a blend of cross-platform engagement, collaborations, and captivating
Are you feeling like your posts are disappearing into the social media void? With few likes, comments, or shares, it’s easy to assume that your audience is disengaged. But what
After all the changes we’ve seen with social media algorithms and strategy this year, it’s time to reflect on the truth haunting social media across platforms: Hashtags are dead. Once
Throughout my career, I’ve been so lucky to work alongside incredible women who have inspired, mentored, and shown me the way to success. Their strength and wisdom gave me the
Supporting charitable causes is not only a great way to give back, but it can also build meaningful connections with your audience. For example, October is Breast Cancer Awareness Month,
Social media has the power to bring a lot of attention to businesses, both positive and negative. For many, platforms like TikTok have become vital for gaining visibility and attracting
Originally published in Long Island Business News, August 29, 2024 In a significant move that will undoubtedly shake up universal digital marketing and social media practices, the Federal Trade Commission
LinkedIn has recently introduced a significant update that could impact how businesses present themselves on the platform: verification badges for LinkedIn Pages. This new feature aims to help members and
In social media, consistency is key to building a loyal audience and achieving long-term success. Having a well-structured posting schedule can transform your social media presence. Use social media to
A logo is more than just a symbol that finds its home on a T-shirt or your company’s letterhead; it is a visual rendering that encapsulates the essence of your
As social media continues to evolve, recent legislative moves have thrown TikTok, the wildly popular video-sharing platform, into uncertain territory. With the passing of a bill by Congress, TikTok’s parent
As we become more and more reliant on social media and digital interactions, online personal branding has emerged as a crucial aspect of career development. Charlotte Lane Media offers a
When developing your personal branding, the key lies in shaping a distinctive identity that deeply connects with your intended audience. Your personal brand serves as the initial encounter a new
As social media continues to be increasingly crucial to business success, you need to make sure your business is online and visible to potential new clients and customers. Because we
Social media management is a specialized field that demands a deep understanding of platforms, algorithms, and trends that evolve rapidly. It’s not just about posting content; it’s about crafting a
When it comes to branding, it’s important to craft a unique identity that resonates with your target audience. Your branding is often your company’s very first impression with a new
This morning, I was listening to Taylor Swift’s newest and highly anticipated re-released album, Speak Now (Taylor’s Version). Getting ready to start my day managing brand identity and social media
On July 4th, as the nation celebrates the cherished values of independence and freedom, it’s worth considering how these principles resonate in the realm of marketing. Let’s explore how the
Are you ready to make a big splash on social media? Building a strong presence on platforms like Facebook, Instagram, Linkedin, and Twitter can be an exciting and rewarding journey.
In my first Marketing Director role at a busy New York corporate law firm, there was so much that I had to juggle. The following responsibilities seemed to imbed themselves
When it comes to determining the ideal social media network to dedicate your time and effort to, it ultimately comes down to three crucial factors: understanding your audience, setting goals,