This morning, I was listening to Taylor Swift’s newest and highly anticipated re-released album, Speak Now (Taylor’s Version). Getting ready to start my day managing brand identity and social media presence, I realized just how amazing it is that sheRead More »The Marketing Genius of “Taylor’s Version”: Lessons on Refreshing Your Social Strategy
On July 4th, as the nation celebrates the cherished values of independence and freedom, it’s worth considering how these principles resonate in the realm of marketing. Let’s explore how the themes of independence, liberation, and self-reliance can be applied toRead More »Red, White, and Brand Identity: What July 4 Can Teach Us About Marketing
Are you ready to make a big splash on social media? Building a strong presence on platforms like Facebook, Instagram, Linkedin, and Twitter can be an exciting and rewarding journey. With the right strategies, you can captivate your audience, increaseRead More »Make a Splash on Social Media: 5 Tips to Boost Your Engagement
In my first Marketing Director role at a busy New York corporate law firm, there was so much that I had to juggle. The following responsibilities seemed to imbed themselves and multiply on my to-do list: create engaging content, coordinateRead More »From Overwhelmed to Orchestrator: How Outsourcing Can Help
When it comes to determining the ideal social media network to dedicate your time and effort to, it ultimately comes down to three crucial factors: understanding your audience, setting goals, and defining the type of content you wish to share.Read More »Which Social Media Network is Best for My Audience?