January 19th has come and gone, but the TikTok saga continues, leaving us with more questions than answers. While the app is no longer available for new downloads in app stores (for now?), over 170 million Americans still have TikTok… Read More »Is It Time to Pivot from TikTok?
When you do what you love and love what you do, your enthusiasm naturally shines through. Social media is the perfect platform to highlight that passion—drawing others into your world with every post. By sharing authentic snapshots of your career,… Read More »Do What You Love, Love What You Do: Showcase Your Passion on Social Media
With the upcoming release of Wicked: Part One, Universal Pictures has sparked a wave of excitement through an impressive marketing strategy. Using a blend of cross-platform engagement, collaborations, and captivating content, the studio has created a powerful buzz that draws… Read More »Social Media Marketing Lessons from the Wicked Movie Release
Are you feeling like your posts are disappearing into the social media void? With few likes, comments, or shares, it’s easy to assume that your audience is disengaged. But what if I told you that ghost followers are watching from… Read More »Are Ghost Followers Haunting Your Social Media Presence?
After all the changes we’ve seen with social media algorithms and strategy this year, it’s time to reflect on the truth haunting social media across platforms: Hashtags are dead. Once celebrated as the ultimate tool for boosting reach and engagement,… Read More »Hashtags Are Dead: How to Actually Grow Your Social Media Pages in 2024
Throughout my career, I’ve been so lucky to work alongside incredible women who have inspired, mentored, and shown me the way to success. Their strength and wisdom gave me the courage to build my own business, and I hope to… Read More »Wisdom From 7 Successful Women in Business: National Business Women’s Week
Supporting charitable causes is not only a great way to give back, but it can also build meaningful connections with your audience. For example, October is Breast Cancer Awareness Month, making it the perfect time for businesses to show their… Read More »How to Support Charities Through Your Digital Marketing
Social media has the power to bring a lot of attention to businesses, both positive and negative. For many, platforms like TikTok have become vital for gaining visibility and attracting new customers. But what happens when that attention isn’t so… Read More »Handling Negative Feedback on Social Media: Lessons from Recent TikTok Tea Drama
Originally published in Long Island Business News, August 29, 2024 In a significant move that will undoubtedly shake up universal digital marketing and social media practices, the Federal Trade Commission (FTC) has announced a final rule banning fake followers, reviews,… Read More »The FTC’s New Ruling on Fake Reviews and Buying Followers
LinkedIn has recently introduced a significant update that could impact how businesses present themselves on the platform: verification badges for LinkedIn Pages. This new feature aims to help members and customers quickly identify the official Page of an organization, thereby… Read More »Will Your Business Be Affected by LinkedIn’s New Company Page Verification?