Originally published in Long Island Business News, August 29, 2024 In a significant move that will undoubtedly shake up universal digital marketing and social media practices, the Federal Trade Commission (FTC) has announced a final rule banning fake followers, reviews,Read More »The FTC’s New Ruling on Fake Reviews and Buying Followers
LinkedIn has recently introduced a significant update that could impact how businesses present themselves on the platform: verification badges for LinkedIn Pages. This new feature aims to help members and customers quickly identify the official Page of an organization, therebyRead More »Will Your Business Be Affected by LinkedIn’s New Company Page Verification?
In social media, consistency is key to building a loyal audience and achieving long-term success. Having a well-structured posting schedule can transform your social media presence. Use social media to build strong brand identity and loyal following, leading to newRead More »Why Consistency is Key in Social Media Marketing
A logo is more than just a symbol that finds its home on a T-shirt or your company’s letterhead; it is a visual rendering that encapsulates the essence of your organization. For the Olympic Games, the official logos serve asRead More »How You Can Use Olympic Marketing Strategy to Become a Branding Champion
As social media continues to evolve, recent legislative moves have thrown TikTok, the wildly popular video-sharing platform, into uncertain territory. With the passing of a bill by Congress, TikTok’s parent company, ByteDance, faces a pivotal decision: sell the app orRead More »An Uncertain Future: The Possible TikTok Ban and What It Means for Businesses
As we become more and more reliant on social media and digital interactions, online personal branding has emerged as a crucial aspect of career development. Charlotte Lane Media offers a solution through our Personal Branding Pro Package. This is designedRead More »Why Should I Have a Social Media Manager Handle My Personal Branding?
When developing your personal branding, the key lies in shaping a distinctive identity that deeply connects with your intended audience. Your personal brand serves as the initial encounter a new connection has with you, paving the way for any subsequentRead More »Personal Branding: What You Should Be Posting on Your Social Media
As social media continues to be increasingly crucial to business success, you need to make sure your business is online and visible to potential new clients and customers. Because we use social media in our personal lives, many business ownersRead More »Avoidable Social Media Mistakes to Steer Clear of in Your Company Page Setup
Social media management is a specialized field that demands a deep understanding of platforms, algorithms, and trends that evolve rapidly. It’s not just about posting content; it’s about crafting a cohesive strategy that aligns with your brand’s goals and resonatesRead More »What Does a Social Media Manager Do?
When it comes to branding, it’s important to craft a unique identity that resonates with your target audience. Your branding is often your company’s very first impression with a new customer and can open the door for your sales pitch.Read More »The Five Pillars of Branding: Building a Solid Foundation for Success