About Us
Carly E. Hariton founded Charlotte Lane Media with the hope of spreading a little bit of marketing magic to each person she works with. With diverse industry experience in legal, real estate, automotive, arts/film, nonprofit, senior care, healthcare, education, and more, Carly brings her comprehensive skill set and passion to the table when working with her clients.
Carly excelled as a Marketing Director for Long Island law firms, where she strategized and implemented comprehensive marketing initiatives. Her responsibilities included advertising, business development, social media management, SEO, and website maintenance, to name a few.
Carly’s achievements include increasing her latest firm’s Linked following by an impressive 500% in a six month period and getting her newest client a 9,000% increase on Instagram accounts reached in the first 30 days. In her role as a Marketing Consultant, Carly has collaborated with various service based businesses, crafting engaging social media content, writing industry blogs, and coordinating email campaigns. Most recently, Carly was recognized by Long Island Business News as an Emerging Leader Under 30.
In her first marketing role, Carly served as a Marketing/Social Media Manager at the Gold Coast Arts Center & International Film Festival, managing both digital marketing strategies and film festival operations. Carly holds a Bachelor of Arts degree from the State University of New York at New Paltz, Cum Laude. Fluent in French, she enjoys exercising her communication skills to establish connections with people from all backgrounds. Most recently, Carly was recognized as an Emerging Leader Under 30 by Long Island Business News.
When asked about her favorite aspect of her career, Carly replied, “I love having the opportunity to work with so many professionals on a daily basis, while being able to create something special, tailored exactly to their spirit.”
Outside of work, Carly actively participates in special projects and community involvement. She serves on committees for annual fundraising events at the Long Island Alzheimer’s & Dementia Center. She volunteers with the Long Island Rabbit Rescue Group, where she serves as the organization’s video editor and also assists with fostering, fundraising and adoption. In her free time, Carly enjoys growing herbs for her pet rabbits, crochet, and golf.
Awards and Honors
Emerging Leaders Under 30, Long Island Business News
Professional Organizations
Digital Media Coordinator, Melville Chamber of Commerce NexGen Committee
Social Media Coordinator, LIPRA
Growth Coordinator, BNI Empire Business Network
Charitable Activities
Fundraising Event Committee Member, Long Island Alzheimer’s and Dementia Center
Volunteer, Long Island Rabbit Rescue Group
Published Articles
The FTC’s new ruling on fake online reviews, buying social media followers, Long Island Business News
We are thrilled to welcome Madeleine Mottel to the Charlotte Lane Media team as our Graphic Illustrator!
Maddy brings an impressive background in design and illustration to our creative crew. With experience as a designer in New York City, she’s been crafting original designs by hand and digitally, recoloring artwork, and setting color standards. Maddy has an eye for color and uses her talent in textile design on diverse fabrics. Her expertise extends to color matching by digitally mixing Pantones and collaborating with global product development and retail teams.
Maddy is a proud alumnus of the Fashion Institute of Technology in NYC, holding a BFA in Textile/Surface Design and Associate’s degree in Illustration.
At Charlotte Lane Media, Maddy works with our clients to create logos and custom graphic illustrations for use in digital campaigns.
Meet our dynamic duo, Sunny and Cloud, our heart and soul and our “Morale Committee” at Charlotte Lane Media. They are also great paper shredders.
Sunny, our sweetheart, spreads cheer throughout the office with every hop. On the other paw, Cloud has become an internet sensation, boasting a rapidly growing Instagram following and securing her very own brand deals. Unfortunately, she’s let that go to her head as our team’s #diva.
Driven by Our Values
With in-house marketing experience, we know how difficult it can be to find a reliable and trustworthy outsourced marketing team that provides quality service and delivers meaningful content.
We promise, we’re not like the others. We take great pride in our values to help our clients learn and fully understand the steps we are taking to extend their marketing reach. We don’t leave you in the dark, and we show you how what we create together actually works.