Welcome to Charlotte Lane Media’s blog page, your go-to resource for valuable insights and practical tips on social media, digital marketing, branding, and more! Whether you’re a business owner looking to enhance your online presence or an in-house marketing professional seeking innovative strategies, our blog is for you.
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Originally published in Long Island Business News, August 29, 2024 In a significant move that will undoubtedly shake up universal digital marketing and social media practices, the Federal Trade Commission
LinkedIn has recently introduced a significant update that could impact how businesses present themselves on the platform: verification badges for LinkedIn Pages. This new feature aims to help members and
In social media, consistency is key to building a loyal audience and achieving long-term success. Having a well-structured posting schedule can transform your social media presence. Use social media to
A logo is more than just a symbol that finds its home on a T-shirt or your company’s letterhead; it is a visual rendering that encapsulates the essence of your
As social media continues to evolve, recent legislative moves have thrown TikTok, the wildly popular video-sharing platform, into uncertain territory. With the passing of a bill by Congress, TikTok’s parent
As we become more and more reliant on social media and digital interactions, online personal branding has emerged as a crucial aspect of career development. Charlotte Lane Media offers a
When developing your personal branding, the key lies in shaping a distinctive identity that deeply connects with your intended audience. Your personal brand serves as the initial encounter a new
As social media continues to be increasingly crucial to business success, you need to make sure your business is online and visible to potential new clients and customers. Because we
Social media management is a specialized field that demands a deep understanding of platforms, algorithms, and trends that evolve rapidly. It’s not just about posting content; it’s about crafting a
When it comes to branding, it’s important to craft a unique identity that resonates with your target audience. Your branding is often your company’s very first impression with a new
This morning, I was listening to Taylor Swift’s newest and highly anticipated re-released album, Speak Now (Taylor’s Version). Getting ready to start my day managing brand identity and social media
On July 4th, as the nation celebrates the cherished values of independence and freedom, it’s worth considering how these principles resonate in the realm of marketing. Let’s explore how the
Are you ready to make a big splash on social media? Building a strong presence on platforms like Facebook, Instagram, Linkedin, and Twitter can be an exciting and rewarding journey.
In my first Marketing Director role at a busy New York corporate law firm, there was so much that I had to juggle. The following responsibilities seemed to imbed themselves
When it comes to determining the ideal social media network to dedicate your time and effort to, it ultimately comes down to three crucial factors: understanding your audience, setting goals,