The Marketing Genius of “Taylor’s Version”: Lessons on Refreshing Your Social Strategy

This morning,  I was listening to Taylor Swift’s newest and highly anticipated re-released album, Speak Now (Taylor’s Version). Getting ready to start my day managing brand identity and social media presence, I realized just how amazing it is that she has brought such great attention back to her work from nearly 13 years ago (originally released in 2010). Drop everything now and start using her strategy on your socials. Here’s how.

Staying relevant and engaging with your audience is crucial for any business. Just as Taylor Swift has captivated the music industry with her re-releases, there are valuable lessons we can learn from her strategy when it comes to refreshing our social media approach. It may seem a bit dramatic to say, but from a marketing standpoint, her approach is genius.

In this blog post, we’ll explore how Taylor Swift’s re-releases parallel the importance of keeping your social media strategy up to date and the benefits it can bring to your business.

1. Reviving the Classics

Taylor Swift’s re-releases of her earlier albums have brought renewed attention to her older songs. Similarly, your business may have a treasure trove of valuable content collecting dust and ready to be refreshed. By revisiting and repackaging your best-performing posts or revisiting your content to align with current trends, you can reignite interest and engagement with your audience.

2. Capitalizing on Nostalgia

Taylor Swift’s re-releases have tapped into the power of nostalgia, allowing fans to relive the emotions associated with her original music. Similarly, your business can leverage the nostalgia factor by sharing milestones, celebrating anniversaries, or revisiting successful campaigns from the past. By evoking positive memories, you can forge a deeper connection with your audience and evoke a sense of loyalty and affinity.

3. Staying Relevant and Adaptive

Swift’s re-releases demonstrate her ability to adapt to the changing music landscape. For your brand, it’s crucial to stay agile and evolve with the ever-changing social media landscape. Take the time to evaluate your current social media strategy and identify areas that may need improvement or adjustment. Are you leveraging the latest features and trends on different platforms? Are you analyzing your audience’s preferences and adapting your content accordingly? Regularly reassessing and tweaking your strategy ensures that you stay relevant and capture your audience’s attention in a saturated digital space.

4. Creating Buzz and Anticipation

“Taylor’s Versions” have created immense buzz and anticipation among her fans. She is able to release album after album, continuously staying in front of her audience. Similarly, you can build excitement around your business’s profiles by teasing upcoming campaigns, collaborations, or new content releases. Use social media as a platform to engage with your audience, generate curiosity, and create a sense of anticipation. Consider employing tactics such as countdowns, sneak peeks, or behind-the-scenes glimpses to keep your followers eagerly awaiting your next move.

5. Taking Ownership of Your Narrative

Taylor Swift’s re-releases allow her to reclaim ownership of her music and control her narrative. Similarly, your business can use social media to shape your brand image, share your story, and control the narrative surrounding your products or services. Be proactive in addressing customer concerns, responding to feedback, and showcasing your brand values. By actively engaging with your audience on social media, you can establish a strong brand presence and build trust with your followers.